# Droplet — User Personas --- ## Persona 1: Alex Johnson ### Persona Name - **Name:** Alex Johnson --- ### Demographics - **Age:** 21 - **Occupation / Student Status:** Full-time psychology student working a part-time campus job - **Location:** Austin, Texas, USA --- ### Short Bio / Description Alex is a full-time college student with ADHD who juggles classes, a part-time job, and long late-night study or gaming sessions. Remembering basic self-care tasks like drinking water slips through the cracks whenever Alex drops into hyperfocus or rushes between commitments. Traditional planners and reminder apps have created a sense of "I can't stick to anything," so Alex is cautious about tools that might add more guilt. Friends describe Alex as bright, funny, and intense, but also frequently exhausted and dehydrated without realizing it until headaches kick in. --- ### Goals and Motivation - **Goal 1:** Build a simple hydration habit that happens almost automatically during study blocks without needing a lot of discipline or planning. - **Goal 2:** Feel clearer and less foggy in afternoon classes by staying consistently hydrated throughout the day. - **Goal 3:** Use a water app that feels kind and supportive instead of tracking every "failure" or broken streak. - **Goal 4:** Reduce the number of different apps needed for self-care by having hydration cues appear where Alex already looks, like the lock screen or watch. --- ### Pain Points / Frustrations - **Pain Point 1:** Hours disappear during hyperfocus, and Alex does not notice thirst or notifications, leading to headaches and fatigue. - **Pain Point 2:** Multi-step logging flows that require choosing drink types and adjusting ounces feel like too much effort in the moment. - **Pain Point 3:** Generic water apps send frequent notifications that blend into background noise or arrive at bad times, so they quickly get muted. - **Pain Point 4:** Strict streaks and red "you missed your goal" messages trigger shame and make Alex want to abandon the app entirely. --- ### Behaviors and Habits - **Behavior / Habit 1:** Checks the phone constantly between tasks but rarely opens wellness apps unless something is right on the lock screen. - **Behavior / Habit 2:** Drinks big amounts of water in random bursts when reminded, then forgets for long stretches because time feels stretched or compressed. - **Behavior / Habit 3:** Installs new productivity or habit-tracking apps with good intentions, but drops them within a week when setup feels demanding or the interface feels cluttered. - **Behavior / Habit 4:** Prefers one-tap actions such as tapping a widget or notification over navigating through multiple screens. - **Behavior / Habit 5:** Responds well to calm visuals and gentle language and avoids apps that feel childish or overly gamified. --- --- ## Persona 2: Jordan Rivera ### Persona Name - **Name:** Jordan Rivera --- ### Demographics - **Age:** 29 - **Occupation / Student Status:** Remote product designer at a distributed tech company - **Location:** Denver, Colorado, USA --- ### Short Bio / Description Jordan is a neurodivergent remote designer with ADHD and likely autistic traits whose schedule shifts week to week with changing project demands and time zones. Sleep patterns are irregular, and some days are packed with back-to-back video calls while others are deep-focus design days that stretch late into the night. Jordan has tried many habit trackers and productivity tools, but they often demand more configuration and executive function than they save. Hydration is clearly linked to mood and focus for Jordan, yet any rigid or punitive system tends to be abandoned as soon as routines change. --- ### Goals and Motivation - **Goal 1:** Maintain more stable energy and focus throughout long workdays by keeping hydration steady, even when the schedule is chaotic. - **Goal 2:** Use a hydration tool that adapts to different modes — meeting-heavy days, travel days, low-energy days — without constant manual reconfiguration. - **Goal 3:** Feel emotionally safe using the app, with copy and visuals that acknowledge neurodivergent realities instead of implying laziness or failure. - **Goal 4:** See gentle trends over time that confirm progress without demanding perfect daily completion. --- ### Pain Points / Frustrations - **Pain Point 1:** Standard water apps assume a stable 9–5 routine, so reminders fire at irrelevant times when Jordan is working late or traveling. - **Pain Point 2:** Complex setup flows, detailed analytics, and gamified challenges quickly become overwhelming and feel like another project to manage. - **Pain Point 3:** When a few days are missed, strict streak systems reset progress and make Jordan feel like all prior effort was wasted. - **Pain Point 4:** Having to think about exact ounces or fine-tune each log causes decision fatigue, leading to dropping the habit. --- ### Behaviors and Habits - **Behavior / Habit 1:** Switches between multiple devices (laptop, phone, smartwatch) and prefers apps that surface quick actions in widgets or complications instead of full-screen flows. - **Behavior / Habit 2:** Uses calendar blocks or focus modes to structure work, so tools that align with these blocks fit better into the day. - **Behavior / Habit 3:** Regularly pauses or changes routines during travel, illness, or crunch weeks and needs tools that can pause without guilt and restart smoothly. - **Behavior / Habit 4:** Reads onboarding copy and microcopy closely and is sensitive to language that feels scolding or dismissive of ADHD experiences. - **Behavior / Habit 5:** Experiments with optional gamification but often turns it off when it becomes visually noisy or competes with serious work tools.